About Us

Who is rita&deer?

Rita&deer was born in the Mediterranean city of Valencia, Spain. Founded by two fashion and design enthusiasts with experience in children’s fashion and the industry in general. Together, they created a new, environmentally responsible brand, offering sustainable, original, and inspiring baby products and accessories that are essential for parents’ everyday lives.

Rita&deer doesn’t aim to be just another baby gear brand — it aspires to be a benchmark for originality and functionality. Products that stand the test of time, both in style and quality, essentially allowing them to be handed down to a new generation. Use and reuse — that would be their best advice for sustainability.

Production

The production of rita&deer is entirely based in Spain, with all materials sourced locally, many of them native, making quality control easier. They are committed to using 100% organic cotton with GOTS certification, along with high-quality materials like YKK zippers, known for their reliability.

Each product pattern is exclusive, featuring a clean and refined image. Their collections are hand-drawn by various illustration experts, with prints that create harmonious color combinations, bringing uniformity to each product. Every detail is carefully selected with the intention of establishing the DNA that has become the brand’s signature — REVOLUTIONIZE.

Commitment

What kind of planet are we leaving for future generations? For our children? It’s a question that concerns many of us, right? Ecosystems, climate change, endangered species…

For the founders of rita&deer, one of their main priorities when creating the brand was to contribute, in their own small way, to fostering a more conscious society, one that is more respectful towards others and the natural world. That’s how their two charming characters, Rita the squirrel and Deer the fawn, were born.

Our Mission

The mission of rita&deer is to accompany all parents during this unique and special moment — the arrival of their baby. By crafting high-quality baby products and accessories, with exclusive designs and colorful, fun, and original prints, rita&deer’s style won’t go unnoticed.

Rita&deer aims to create durable, high-quality products that are both comfortable and functional — essential accessories not only for parents but also for friends who want to give a truly unique and memorable gift.

Motto

“Dreams do come true” — with this motto, rita&deer aims to inspire all those dreams that sometimes seem impossible to achieve, no matter how much we desire them, how hard we fight, and how unlikely they may seem. And then, suddenly… they happen. Everything is possible when our hearts are willing — we just need to believe and keep striving.